Our Story
The idea behind this advisory service began in 1998, when I first encountered a university data center and became fascinated by the systems that powered it. After graduating in Computer Engineering, I joined Kuwait Finance House, where I led efforts to modernize our data center infrastructure. Facing a fragmented vendor landscape, I saw a clear need for integrated, expert-driven solutions.
In 2003, I launched my first data center project through my father’s construction company, and by 2007, I founded Advanced Systems Group (ASG)—a company dedicated to designing and building high-performance data centers tailored to the GCC’s unique environment.
With capable team under my leadership, ASG grew rapidly, completing major projects across Kuwait, Saudi Arabia, Bahrain, Qatar, and beyond. We didn’t just implement—we innovated, developing custom cooling systems with Coolex to withstand the region’s harsh climate and solving complex power and infrastructure challenges in high-risk and high-rise environments.
After ASG concluded its operational work in the wake of COVID-19, I created this platform to share over two decades of knowledge. With content in Arabic, English, and Chinese, my goal is to help others design better data centers, make informed decisions, and succeed where others struggle.
